Create content. Tons of it. Learn from businesses in your industry who are doing it well and mimic it in your own way.
I have 4 HUGE reasons why your business needs to use social media AND constantly create content:
1. 55% of consumers learn about new brands on social media
Nuts, right?! This means that the majority of all people scour the web every single day and since they're on there anyways, they are learning about all the new and exciting businesses... like yours... potentially. Don't you want to be a brand that's in front of them? Stop playing around and get to work!
2. 78% of consumers are willing to buy from a company after having a positive experience with them on social
A lot of people struggle with anxiety and fear of public speaking; they always have. Fortunately for this generation, we have social media. You can interact with anyone across this globe and share your brand. No, it will not be easy. It will take tons of hustle. However, when your prospective customer does find you, their cash is coming out immediately. You're welcome.
3. 91% of executives will increase social media marketing budgets in the next 3 years
The big boys are already doing it. Let me rephrase that: The majority of the big boys are already doing it and doing it more! It's no mistake that businesses are learning that growth and expansion comes from social media.
4. 72% of companies use social media data to inform business decisions
Focus groups used to be the thing. I mean, big business still does it, because they can afford it. However, for the little man, we need free and impactful options. That's where social media comes in! It's the best way to learn what your customer want from you. It also helps you identify who your new customers may be.